Social Media has taken the world by storm. We also know that big brands are influencing consumers with their Social Media advertising on a daily basis, but how much do we know when it comes to the Social Media use of small and medium enterprises (SME´s) in emerging economies? A recent study by Odoom, Anning-Dorson … More Marketing Science – SME´s & Social Media in Ghana
It has been my first time to Din Tai Fung last month in Kuala Lumpur Malaysia and it was a great experience. The Taiwanese restaurant chain proves that high class food (that has been awarded with Michelin stars) as well as great service is possible at an comparably low cost. I will definately return!
Spotted at the airport in Kuala Lumpur. I love it when global brands adapt to local customs. In this case see a bunch of Ferrero Rocher building up to a sweet version of the Petronas towers.
Thats what I call a great customer service by Shangri La Hotels Singapore and their partner Meet & Greet. Mabel’s happy face picked me up just outside the plane, got me throug immigration and gave me a lot of good advices for my stay in Singapore. Thank you for the warm welcome!
As I am on my way to Thailand, Singapore, Malaysia and Italy, this month’s blog posts may be rather short but not less exciting. I will share with you all kinds of impressions I will experience throughout my travel, business and leisure activities! At the moment I am at the beautiful airport of Munich, Germany and … More July’s Travel & Blog Entries
Previous Measures A recent study by Sungwook, Namwoon and Ge Zhan (2017) researched the level of impact the market size has on firms entering a new market. Previous studies (e.g. Combe, 2012; Geroski, 1995; Gort and Klepper, 1982; Rodríguez-Pinto et al., 2007; Thomas, 1987) suggest that the importance of the market size is one of … More Marketing Science – Market Size vs. Market Entry
For many marketers and bloggers an important part of generating value to their audience is by sharing content of others. In this context videos, blog posts and other contents are linked from third party websites to their own web appearance. If you post third party content you may not be responsible for the actual content … More Know The Rules – Linking Websites
I have just returned from a business trip to Antwerp, Belgium. It really is a beautiful city rich of history and culture. As such, I am always surprised why such cities find it difficult to gain more attention. Being back to Germany now, I will post some new marketing blog articles shortly!
He is the best motivator that I know and probably one of the few that can be trusted and actually knows what he is talking about. Gary Vaynerchuk lives the entrepreneur spirit. Check out his keynote at the Online Marketing Rockstars event 2017 in Germany and get motivated!
Word-of-Mouth is a very strong contributor when it comes to brand building and product performance. We all know about the influence this may have on the purchase decision itself but what about the satisfaction with the purchased item and the resulting word-of-mouth dynamic? A study by Sangyoon Yi and Jae-Hyeon Ahn (2017) did cover the … More Marketing Science – Consumer Expectations, Satisfaction and Word-of-Mouth