https://www.youtube.com/watch?v=Wqhrp1c7acM Prof. Dr. Philip Kotler speaks with us about the relationship between old marketing and new marketing at the Philip Kotler Marketing Forum 2017 in Milan, Italy. More videos of Prof. Kotler and other guests will follow soon.
I am happy to accompany and interview Prof. Kotler on the train from Rome to Milan during his Italy trip. More news and the interview will follow soon.
More information of the event and the latest industry knowledge will be posted soon! https://youtu.be/sjEjEWFpL8I
An important part in marketing, is to stay on top of the latest developments and trends. What better way to be up to date than to learn directly from the industry´s leading professionals? At this years Philip Kotler Marketing Forum on the 7th of October in Milan, Italy, you can listen to the "Father of … Continue reading Marketing Event – Philip Kotler Marketing Forum, Italy
Social Media has taken the world by storm. We also know that big brands are influencing consumers with their Social Media advertising on a daily basis, but how much do we know when it comes to the Social Media use of small and medium enterprises (SME´s) in emerging economies? A recent study by Odoom, Anning-Dorson … Continue reading Marketing Science – SME´s & Social Media in Ghana
It has been my first time to Din Tai Fung last month in Kuala Lumpur Malaysia and it was a great experience. The Taiwanese restaurant chain proves that high class food (that has been awarded with Michelin stars) as well as great service is possible at an comparably low cost. I will definately return!
Spotted at the airport in Kuala Lumpur. I love it when global brands adapt to local customs. In this case see a bunch of Ferrero Rocher building up to a sweet version of the Petronas towers.
Thats what I call a great customer service by Shangri La Hotels Singapore and their partner Meet & Greet. Mabel's happy face picked me up just outside the plane, got me throug immigration and gave me a lot of good advices for my stay in Singapore. Thank you for the warm welcome!
As I am on my way to Thailand, Singapore, Malaysia and Italy, this month's blog posts may be rather short but not less exciting. I will share with you all kinds of impressions I will experience throughout my travel, business and leisure activities! At the moment I am at the beautiful airport of Munich, Germany and … Continue reading July’s Travel & Blog Entries
Previous Measures A recent study by Sungwook, Namwoon and Ge Zhan (2017) researched the level of impact the market size has on firms entering a new market. Previous studies (e.g. Combe, 2012; Geroski, 1995; Gort and Klepper, 1982; Rodríguez-Pinto et al., 2007; Thomas, 1987) suggest that the importance of the market size is one of … Continue reading Marketing Science – Market Size vs. Market Entry