Series – Great Marketing Tools and Tactics on a small budget – Renderforest.com

In our new series, we want to share our ideas and experiences with marketing tools that can help you to create professional content for less money. In this context, videos are a great way to reach your audience. Like always, the more professional your content is prepared the more likely it is that viewers will … Continue reading Series – Great Marketing Tools and Tactics on a small budget – Renderforest.com

The Influence of Tourism on Local Culture

I am currently on the beautiful Penisula of Yucatan, Mexico. The country and the region have an enourmus and rich culture with lots of history. In this context I am even more surprised how local culture does adapt to foreign tourism. The pictures enclosed show traditional souvenirs of the Mexican culture combined with one's favourite … Continue reading The Influence of Tourism on Local Culture

Marketing Event – Philip Kotler Marketing Forum, Italy

An important part in marketing, is to stay on top of the latest developments and trends. What better way to be up to date than to learn directly from the industry´s leading professionals? At this years Philip Kotler Marketing Forum on the 7th of October in Milan, Italy, you can listen to the "Father of … Continue reading Marketing Event – Philip Kotler Marketing Forum, Italy

Marketing Science – SME´s & Social Media in Ghana

Social Media has taken the world by storm. We also know that big brands are influencing consumers with their Social Media advertising on a daily basis, but how much do we know when it comes to the Social Media use of small and medium enterprises (SME´s) in emerging economies? A recent study by Odoom, Anning-Dorson … Continue reading Marketing Science – SME´s & Social Media in Ghana