Marketing Event – Philip Kotler Marketing Forum, Italy

An important part in marketing, is to stay on top of the latest developments and trends. What better way to be up to date than to learn directly from the industry´s leading professionals? At this years Philip Kotler Marketing Forum on the 7th of October in Milan, Italy, you can listen to the "Father of … Continue reading Marketing Event – Philip Kotler Marketing Forum, Italy

Marketing Science – SME´s & Social Media in Ghana

Social Media has taken the world by storm. We also know that big brands are influencing consumers with their Social Media advertising on a daily basis, but how much do we know when it comes to the Social Media use of small and medium enterprises (SME´s) in emerging economies? A recent study by Odoom, Anning-Dorson … Continue reading Marketing Science – SME´s & Social Media in Ghana

Singapore Welcome

Thats what I call a great customer service by Shangri La Hotels Singapore and their partner Meet & Greet. Mabel's happy face picked me up just outside the plane, got me throug immigration and gave me a lot of good advices for my stay in Singapore. Thank you for the warm welcome!

July’s Travel & Blog Entries

As I am on my way to Thailand, Singapore, Malaysia and Italy, this month's blog posts may be rather short but not less exciting. I will share with you all kinds of impressions I will experience throughout my travel, business and leisure activities! At the moment I am at the beautiful airport of Munich, Germany and … Continue reading July’s Travel & Blog Entries

Marketing Science – Market Size vs. Market Entry

Previous Measures A recent study by Sungwook, Namwoon and Ge Zhan (2017) researched the level of impact the market size has on firms entering a new market. Previous studies (e.g. Combe, 2012; Geroski, 1995; Gort and Klepper, 1982; Rodríguez-Pinto et al., 2007; Thomas, 1987) suggest that the importance of the market size is one of … Continue reading Marketing Science – Market Size vs. Market Entry