Marketing Science – SME´s & Social Media in Ghana

Social Media has taken the world by storm. We also know that big brands are influencing consumers with their Social Media advertising on a daily basis, but how much do we know when it comes to the Social Media use of small and medium enterprises (SME´s) in emerging economies? A recent study by Odoom, Anning-Dorson … More Marketing Science – SME´s & Social Media in Ghana

Din Tai Fung

It has been my first time to Din Tai Fung last month in Kuala Lumpur Malaysia and it was a great experience. The Taiwanese restaurant chain proves that high class food (that has been awarded with Michelin stars) as well as great service is possible at an comparably low cost. I will definately return!  

Singapore Welcome

Thats what I call a great customer service by Shangri La Hotels Singapore and their partner Meet & Greet. Mabel’s happy face picked me up just outside the plane, got me throug immigration and gave me a lot of good advices for my stay in Singapore. Thank you for the warm welcome!

Marketing Science – Market Size vs. Market Entry

Previous Measures A recent study by Sungwook, Namwoon and Ge Zhan (2017) researched the level of impact the market size has on firms entering a new market. Previous studies (e.g. Combe, 2012; Geroski, 1995; Gort and Klepper, 1982; Rodríguez-Pinto et al., 2007; Thomas, 1987) suggest that the importance of the market size is one of … More Marketing Science – Market Size vs. Market Entry

Back from Antwerp

I have just returned from a business trip to Antwerp, Belgium. It really is a beautiful city rich of history and culture. As such, I am always surprised why such cities find it difficult to gain more attention. Being back to Germany now, I will post some new marketing blog articles shortly!

Marketing Science – Consumer Expectations, Satisfaction and Word-of-Mouth

Word-of-Mouth is a very strong contributor when it comes to brand building and product performance. We all know about the influence this may have on the purchase decision itself but what about the satisfaction with the purchased item and the resulting word-of-mouth dynamic? A study by Sangyoon Yi and Jae-Hyeon Ahn (2017) did cover the … More Marketing Science – Consumer Expectations, Satisfaction and Word-of-Mouth