I am sure it has been a busy week for all of us. If it has been too busy for you to read about the latest in marketing, then I have good news for you. Check out my marketing press review of this week and read the stories that mattered most!
Top marketing news of this week:
Lego has overtaken Ferrari in becoming the most powerful brand
https://www.marketingmag.com.au/news-c/powerful-brand-lego/
Increase in mobile advertising leads to decrease in ad viewability https://www.marketingweek.com/2017/05/03/ad-viewability-decline-mobile/
Great Nike campaign with record attempt
https://www.theguardian.com/sport/2017/may/04/nike-monza-marathon-eliud-kipchoge
The city of Dubai has teamed up with Microsoft to create its own font
http://www.dubaifont.com/story
Facebook shuts down Oculus Story Studio
Facebook Is Shutting Down Its Award-Winning Oculus Story Studio
Snapchat will launch Ad Manager
Snapchat launches self-serve ad manager
I had no idea that Lego was even interested in Ferrari, much less to the point of taking over the company! How interesting!! My family is headed to LegoLand on vacation, so it’s an interesting fact-oid to know!
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Interesting information and thank you for putting it all in one spot. It’s like a one stop marketing news shop!
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