The Influence of Tourism on Local Culture

I am currently on the beautiful Penisula of Yucatan, Mexico. The country and the region have an enourmus and rich culture with lots of history. In this context I am even more surprised how local culture does adapt to foreign tourism. The pictures enclosed show traditional souvenirs of the Mexican culture combined with one's favourite … Continue reading The Influence of Tourism on Local Culture

Marketing Event – Philip Kotler Marketing Forum, Italy

An important part in marketing, is to stay on top of the latest developments and trends. What better way to be up to date than to learn directly from the industry´s leading professionals? At this years Philip Kotler Marketing Forum on the 7th of October in Milan, Italy, you can listen to the "Father of … Continue reading Marketing Event – Philip Kotler Marketing Forum, Italy

Marketing Science – SME´s & Social Media in Ghana

Social Media has taken the world by storm. We also know that big brands are influencing consumers with their Social Media advertising on a daily basis, but how much do we know when it comes to the Social Media use of small and medium enterprises (SME´s) in emerging economies? A recent study by Odoom, Anning-Dorson … Continue reading Marketing Science – SME´s & Social Media in Ghana

Singapore Welcome

Thats what I call a great customer service by Shangri La Hotels Singapore and their partner Meet & Greet. Mabel's happy face picked me up just outside the plane, got me throug immigration and gave me a lot of good advices for my stay in Singapore. Thank you for the warm welcome!