I am currently on the beautiful Penisula of Yucatan, Mexico. The country and the region have an enourmus and rich culture with lots of history. In this context I am even more surprised how local culture does adapt to foreign tourism. The pictures enclosed show traditional souvenirs of the Mexican culture combined with one's favourite … Continue reading The Influence of Tourism on Local Culture
In our latest video, Prof. Kotler speaks about marketing, economic theory, new marketing concepts, customer journey and marketing strategies for family and small businesses.
Prof. Dr. Philip Kotler speaks with us about the relationship between old marketing and new marketing at the Philip Kotler Marketing Forum 2017 in Milan, Italy. More videos of Prof. Kotler and other guests will follow soon.
I am happy to accompany and interview Prof. Kotler on the train from Rome to Milan during his Italy trip. More news and the interview will follow soon.
More information of the event and the latest industry knowledge will be posted soon! https://youtu.be/sjEjEWFpL8I
An important part in marketing, is to stay on top of the latest developments and trends. What better way to be up to date than to learn directly from the industry´s leading professionals? At this years Philip Kotler Marketing Forum on the 7th of October in Milan, Italy, you can listen to the "Father of … Continue reading Marketing Event – Philip Kotler Marketing Forum, Italy
Social Media has taken the world by storm. We also know that big brands are influencing consumers with their Social Media advertising on a daily basis, but how much do we know when it comes to the Social Media use of small and medium enterprises (SME´s) in emerging economies? A recent study by Odoom, Anning-Dorson … Continue reading Marketing Science – SME´s & Social Media in Ghana
It has been my first time to Din Tai Fung last month in Kuala Lumpur Malaysia and it was a great experience. The Taiwanese restaurant chain proves that high class food (that has been awarded with Michelin stars) as well as great service is possible at an comparably low cost. I will definately return!
Spotted at the airport in Kuala Lumpur. I love it when global brands adapt to local customs. In this case see a bunch of Ferrero Rocher building up to a sweet version of the Petronas towers.
Thats what I call a great customer service by Shangri La Hotels Singapore and their partner Meet & Greet. Mabel's happy face picked me up just outside the plane, got me throug immigration and gave me a lot of good advices for my stay in Singapore. Thank you for the warm welcome!