Programmatic Advertising – Klicks vs. Likes

Programmatic Advertising is one of the hottest topics in online marketing for quite a while now. However there are different things you need to take care of when generating content. The enclosed video will cover the results of a study that was carried out on behalf of the Kellogg company. The study identified factors that … Continue reading Programmatic Advertising – Klicks vs. Likes


Best Practices – Communication Techniques

Communication is a key element in business, in marketing and in life. A professional communication is not only needed when it comes to make deals or when you want to create a great message for your audience. The following video by the renown Stanford Graduate School of Business will help you to improve your communication … Continue reading Best Practices – Communication Techniques

How to develop great Ideas with Design Thinking

Before someone decides to become an entrepreneur, usually the person already has a business idea in mind that he or she wants to realize. If you would like to be creative in finding a business idea yourself, there is an easy way to learn it. The following article will show you the easiest approach to … Continue reading How to develop great Ideas with Design Thinking

Top 10 Business Etiquette Essentials for Germany

Travelling abroad for business requires an understanding of the business culture you are dealing with. However time is money and if you do not have much time to get an in-depth understanding of your customers culture, make sure to watch the video enclosed, to get the fundamentals that help you to appear professionally. The first … Continue reading Top 10 Business Etiquette Essentials for Germany

The Essentials for Presenting with PowerPoint

During many years of attending conferences, I am still surprised to see how many presentations even of experienced managers do differ from the fundamentals of presenting that are being taught in business schools and alike. Let me share my personal guidelines with you when preparing PowerPoint presentations. The Looks Chose a modern design, if you … Continue reading The Essentials for Presenting with PowerPoint