Motivators – Gary Vaynerchuk

He is the best motivator that I know and probably one of the few that can be trusted and actually knows what he is talking about. Gary Vaynerchuk lives the entrepreneur spirit. Check out his keynote at the Online Marketing Rockstars event 2017 in Germany and get motivated!


Programmatic Advertising – Klicks vs. Likes

Programmatic Advertising is one of the hottest topics in online marketing for quite a while now. However there are different things you need to take care of when generating content. The enclosed video will cover the results of a study that was carried out on behalf of the Kellogg company. The study identified factors that … Continue reading Programmatic Advertising – Klicks vs. Likes

Best Practices – Communication Techniques

Communication is a key element in business, in marketing and in life. A professional communication is not only needed when it comes to make deals or when you want to create a great message for your audience. The following video by the renown Stanford Graduate School of Business will help you to improve your communication … Continue reading Best Practices – Communication Techniques

Innovators – Elon Musk

As the weekend approaches, you may wish to lay back and enjoy the video from a TED talk with one of the most innovative persons on planet earth. The video features a recent talk with Elon Musk at a TED conference hosted by Chris Anderson where he is talking about future innovations like underground tunnels, … Continue reading Innovators – Elon Musk

Big Brands – Twitter

When speaking of big brands in the social media age, Twitter is certainly one of the plattforms that needs to be named. Twitter revolutionized the way we communicate with each other and the shared documentary below by Twitter shows us exactly how this was done.

Big Brands – Ralph Lauren

In this category I want to share success stories of renown brands with you. The first portrait is covering the fashion brand Ralph Lauren. Despite recent news of declining profits, Ralph Lauren has been a very strong brand in the past. The colleagues at Bloomberg have produced an interesting documentary, that shows how his fashion … Continue reading Big Brands – Ralph Lauren

Top 10 Business Etiquette Essentials for Germany

Travelling abroad for business requires an understanding of the business culture you are dealing with. However time is money and if you do not have much time to get an in-depth understanding of your customers culture, make sure to watch the video enclosed, to get the fundamentals that help you to appear professionally. The first … Continue reading Top 10 Business Etiquette Essentials for Germany