As I am on my way to Thailand, Singapore, Malaysia and Italy, this month's blog posts may be rather short but not less exciting. I will share with you all kinds of impressions I will experience throughout my travel, business and leisure activities! At the moment I am at the beautiful airport of Munich, Germany and … Continue reading July’s Travel & Blog Entries
Previous Measures A recent study by Sungwook, Namwoon and Ge Zhan (2017) researched the level of impact the market size has on firms entering a new market. Previous studies (e.g. Combe, 2012; Geroski, 1995; Gort and Klepper, 1982; Rodríguez-Pinto et al., 2007; Thomas, 1987) suggest that the importance of the market size is one of … Continue reading Marketing Science – Market Size vs. Market Entry
For many marketers and bloggers an important part of generating value to their audience is by sharing content of others. In this context videos, blog posts and other contents are linked from third party websites to their own web appearance. If you post third party content you may not be responsible for the actual content … Continue reading Know The Rules – Linking Websites
I have just returned from a business trip to Antwerp, Belgium. It really is a beautiful city rich of history and culture. As such, I am always surprised why such cities find it difficult to gain more attention. Being back to Germany now, I will post some new marketing blog articles shortly!
He is the best motivator that I know and probably one of the few that can be trusted and actually knows what he is talking about. Gary Vaynerchuk lives the entrepreneur spirit. Check out his keynote at the Online Marketing Rockstars event 2017 in Germany and get motivated! https://www.youtube.com/watch?v=H_6yFerLNmU
Word-of-Mouth is a very strong contributor when it comes to brand building and product performance. We all know about the influence this may have on the purchase decision itself but what about the satisfaction with the purchased item and the resulting word-of-mouth dynamic? A study by Sangyoon Yi and Jae-Hyeon Ahn (2017) did cover the … Continue reading Marketing Science – Consumer Expectations, Satisfaction and Word-of-Mouth
Programmatic Advertising is one of the hottest topics in online marketing for quite a while now. However there are different things you need to take care of when generating content. The enclosed video will cover the results of a study that was carried out on behalf of the Kellogg company. The study identified factors that … Continue reading Programmatic Advertising – Klicks vs. Likes
Communication is a key element in business, in marketing and in life. A professional communication is not only needed when it comes to make deals or when you want to create a great message for your audience. The following video by the renown Stanford Graduate School of Business will help you to improve your communication … Continue reading Best Practices – Communication Techniques
Check out the most important marketing news of the past week from around the globe: McDonalds cancels TV Ad after complaints. China´s Tencent with strong growth. Heineken jumps on the non-alcohol train. Facebook got fined by France.
As the weekend approaches, you may wish to lay back and enjoy the video from a TED talk with one of the most innovative persons on planet earth. The video features a recent talk with Elon Musk at a TED conference hosted by Chris Anderson where he is talking about future innovations like underground tunnels, … Continue reading Innovators – Elon Musk