Big Brands – Ralph Lauren

In this category I want to share success stories of renown brands with you. The first portrait is covering the fashion brand Ralph Lauren. Despite recent news of declining profits, Ralph Lauren has been a very strong brand in the past. The colleagues at Bloomberg have produced an interesting documentary, that shows how his fashion … Continue reading Big Brands – Ralph Lauren

Book Review – Marketing Management

Today I want to start with my reviews about marketing books. The reviewed books will include academic literature but also biographies and other books related to the field of marketing that to my opinion are must reads. I want to start with the book "Marketing Management" written by the authors Philip Kotler and Kevin Lane … Continue reading Book Review – Marketing Management

Top 10 Academic Marketing Journals

Marketing is a fast-moving profession in which many folks join the conversation. This makes it very difficult for readers to distinguish between mass market information which were published for advertising purposes and actual content with value. I want to share with you the most credible sources for any serious marketer, the top 10 academic marketing … Continue reading Top 10 Academic Marketing Journals