Marketing Science – Misleading Food Package Information

Consumers do not always have it easy when it comes to choosing between different products. The information that is printed on food packaging for example, does lead to confusion as a new study of Clement, et al. (2017) shows. The research conducted by these scientists has revealed, that so called "potentially misleading elements (PMEs)" can … Continue reading Marketing Science – Misleading Food Package Information

Top 10 Academic Marketing Journals

Marketing is a fast-moving profession in which many folks join the conversation. This makes it very difficult for readers to distinguish between mass market information which were published for advertising purposes and actual content with value. I want to share with you the most credible sources for any serious marketer, the top 10 academic marketing … Continue reading Top 10 Academic Marketing Journals