Marketing Science – SME´s & Social Media in Ghana

Social Media has taken the world by storm. We also know that big brands are influencing consumers with their Social Media advertising on a daily basis, but how much do we know when it comes to the Social Media use of small and medium enterprises (SME´s) in emerging economies? A recent study by Odoom, Anning-Dorson … Continue reading Marketing Science – SME´s & Social Media in Ghana

Marketing Science – Influence on Customer Service Employee Voice Behaviour

We all have experienced it when talking to a service employee, the tone of the person we are talking to is influencing the way we are handling the situation and may even influence our perception of the brand or the company. A study of Jaewon Yoo (2017) did research influences that have an impact on the … Continue reading Marketing Science – Influence on Customer Service Employee Voice Behaviour

Marketing Science – Misleading Food Package Information

Consumers do not always have it easy when it comes to choosing between different products. The information that is printed on food packaging for example, does lead to confusion as a new study of Clement, et al. (2017) shows. The research conducted by these scientists has revealed, that so called "potentially misleading elements (PMEs)" can … Continue reading Marketing Science – Misleading Food Package Information

Top 10 Academic Marketing Journals

Marketing is a fast-moving profession in which many folks join the conversation. This makes it very difficult for readers to distinguish between mass market information which were published for advertising purposes and actual content with value. I want to share with you the most credible sources for any serious marketer, the top 10 academic marketing … Continue reading Top 10 Academic Marketing Journals