Marketing Science – SME´s & Social Media in Ghana

Social Media has taken the world by storm. We also know that big brands are influencing consumers with their Social Media advertising on a daily basis, but how much do we know when it comes to the Social Media use of small and medium enterprises (SME´s) in emerging economies? A recent study by Odoom, Anning-Dorson … Continue reading Marketing Science – SME´s & Social Media in Ghana

Book Review – The Social Media Bible

Todays book review covers the fascinating world of social media. There are many books out there about the topic and it is difficult to find the right one if you are a social media beginner. The social media bible written by Lon Safko is a very good guide if you are beginning to learn how … Continue reading Book Review – The Social Media Bible